Keeping wool alive through connecting a new generation to the beauty of wool, its origins and characteristics

Andrea Paldan, Ciara Harrison, Fiadh Durham

« Balance» investigates innovative applications for the discarded brightly coloured, painted fleece that farmers use as identity markers and theft deterrence. The project intends to propose on how recycling can be developed into a campaign for promoting wool as a relevant and contemporary material. The farmer becomes a creator or an artist, transforming the discarded wool into profitable product for the producer and a recyclable material for the local craftsmen:
Felting the whole fleece, transforming it into brightly coloured carpet;
D.I.Y (do it yourself) ‘Shibori’ sheep or ‘spray your own pattern’, recuperating the fleece after shearing to be felted;
Story telling Tell a story about the pattern, create a label;
Creating something unique from personalized fleeces to make it stand out;
Develop the local craft industry through a small collection of objects made from the fleeces;
Build up a marketing campaign.

Dyeing, felting, spinning, knitting, crochet, weaving

Days 1 & 2  - Discovery of wools of Europe -Marie-Therese Chaupin
/// Part 1 Wools physical quality that make it a multi-functional material with many ways of treating it
The breed and the health of the sheep as well as the influence of the climate and the food determine the quality of its wool.

/// Part 2 Trend books and blog creation with Jeanne Goutelle

-Learning the role that Trend Forecasters play by establishing a map of what’s going on now in our societies in all the production sectors of the market.
- Seeing what a Trend Book looks like
-Jeanne’s research process in determining a trend by linking an idea with words, colours and materials.
-Shaping ideas to become attractive, practical and communicate with visual elements.
-Using a Brainstorming technique to identify the ideas
- Making the blog – organizing and loading down the first pages of the blog

Day 3 - Lainamac & Felting
Felt making, spinning and knitting are traditional techniques that use wool.
The "WOOL-COCOON" Project that promotes wool properties, local artisans, sheep farms and wool events.

Day 5 Shibori - Ysabel de Maisonneuve
The variety of colour and patterns that can be obtained from the shibori technique gave them the idea to paint colour and patterns directly onto woollen fleece.

Day 6 – Labopull
Alice Egler & Sonja de Monchy’s creative experience and working methodology helped them understand a process that gives shape and definition to a project.

 We want to:
- Define a project centred on colour as a communication concept and design methodology as a tool to develop applications for discarded fleece,
-. Create a marketing campaign strategy that attracts potential partners and the younger generation.
- Renew ways for processing the recycled wool
- Develop original and unique items that have been created either by the farmer or the client.

- Giving importance to the use of the material
- Innovative applications for wool as a creative and conceptual thought process tool within art and cultural field
-Awareness of the endless possibilities for the wool, as a raw material or as a source of inspiration.
-A new generation fibre that parallels with a healthy lifestyle
- Communication strategies the add value to the sheep production industry