Project
CONNECTION /DISCONNECTION=RECONNECTION
-We want to create
collaborative platform to promote wool - "WWWOOL"-
WORKTEAM
Madeleine
Garcia, Charlotte Juin, Michala Lipkova
KEYWORDS
Linking digital and natural world,
connection / disconnection, roots, tradition, identity, local and global, sharing
WHAT IS THE PROJECT ABOUT?
“Connection/disconnection=reconnection”
aims at transforming the traditional craft identity of wool by making it an
active partner a contemporary style of life.
The project
elaborated an innovative contemporary
marketing campaign for the promotion of wool at an international level by creating a brand name for their
project WOW (World Wide Wool).The concept
of the project is to prioritize good use of the global social networking
technology, thinking in terms of a digital platform becoming a community tool
to be shared. It suggests to revolutionize
the image of wool from being an old fashioned one by turning it around, making
wool an active partner in a new world-wide "social" experience where communication can be spun between the wool community and the
public, the industrial sector to the crafts. The innovative concept of a ‘craft
machine’ associated with WOW being
part of the social network of wool intends reconnecting the industrial sector
to the crafts on a global situation. To spark public participation and a new
awareness of wool the project referenced group actions and creative publicity
and artistic campaigns that brought people together for punctual events. The
project encourages the act of fabricating, by using humour, colour, surprise and individual
participation connects people globally with group actions in public
places via communication through the Internet. It reconnects roots, tradition and
identities via Internet on a local and global level, considering them as ways
to build up a contemporary marketing campaign for wool
within the public, the institutions and industrials.
The project intends to answer the following questions:
-How can we connect
cyberspace to the natural living world to create events that can be shared and are talked about?
-Where are the
farmers and who are the role players in each section of the wool industry?
-What are the ways we can
emphasize the colourful, diverse, contemporary vision that wool can
play on a global scale?
TECHNIQUES:
Digital technologies, creating blog pages, felting,
knitting, crochet, weaving, knotting, macramé, plaiting
INSPIRATIONS MASTER CLASS WORKSHOPS:
/// Part 1
Days 1 & 2
- Discovery of wools of Europe
-Marie-Therese Chaupin
Wools material
characteristics, textures and properties and how they work in a final product
or fabric.
“Knitwear
samples” (combing, spinning, knitting, finishing), “Felted stole” (carding,
hand felting), also “Woven Scarf “(combing, spinning, weaving, finish) and
finally “Top” (combing).
Wool: a natural
and renewable resource – tradition and future
From the
hand-made to industry through craft: a technical break or continuation?
/// Part 2
Trend books
and blog creation with Jeanne Goutelle
- Trend Forecasters establish a maps of what’s going
on now in our societies in all the production sectors of the market;
-Employing a Brainstorming technique to identify the
ideas and the associated words, colours
and materials to develop and communicate the project with visual elements.
- Making the blog – organizing the pages and
loading down the information.
Day 3 - Lainamac & Felting
The "WOOL-COCOON"
Project that promotes traditional techniques that use wool, local artisans,
sheep farms and wool events.
Day 4 – Ysabel de Maisonneuve
Shibori
-Ysabel’s
extensive time in Japan studying their traditional Shibori techniques and her
professional experiences in the various in-theatre and on-site productions,
-The creative
explorations possible by using what we had learned from experimentation and
from each other.
Day 6 – Labopull
-Alice Egler &
Sonja de Monchy’s creative experience and
working methodology helped them understand a process that gave shape and
definition to their project.
-They stressed the importance of respecting the
guidelines set out in the beginning of a project.
-Observing and defining references, defining the
project with one phrase, identifying the different stakes and finally creating
scenarios of what the final product may look like.
PROJECT OBJECTIVES:
We want to:
Reconnect the wool with its market
Create global community with local
action
Evoke conversation about wool
Change the common image of wool so that it becomes a new "social" experience.
ADDED VALUE:
- Worldwide
communication of a project
- Innovative
applications for wool as a creative and conceptual thought process tool within
art and cultural field on a global level
-Wool can
change the vision of traditional craft by linking it to digital technology.
-Exciting new communication campaign strategies
